Post by People don't want to press Coo on Dec 10, 2023 3:40:04 GMT
With the nationalism of the Chinese people To market to this group of people, one must penetrate the nationalism of the Chinese people. This is the origin of Lay's and adjusting the taste to the taste of Chinese food. to make it palatable and has more local food in the Chinese style. 3.Lay's does marketing, creating product relationships as close to customers as possible. By erasing the feeling of being a foreign brand, in addition to Lay's producing .
Chinese-style flavored potatoes that are sold only Whatsapp Number List in China, There are also products presented that appeal to Chinese people's values in other areas, such as Presentation Lay's Potato Facility uses potatoes grown in China. Using Chinese media Douyin or Tiktok because of the originality of this media that is the origin and Chinese people like to use it. Chinese KOLs and KOCs are used to promote to Chinese customers. and want to try the product Lay's Marketing with the Find Your Flavor campaign woos .
Chinese people with the flavors of the province, creating Brand Affinity. From all of the insights mentioned above, Lay's has taken the uniqueness of food in each province and introduced Lay's flavors that appeal to Chinese customers, such as: Lay's cucumber flavor Lay's lemon flavor Lay's Mala Hot Pot Flavor Lay's oyster flavor Lay's grilled eel flavor These flavors are all flavors that are in the memory of Chinese people, making them able to draw feelings with the product in Chinese people when eaten. And it's still only sold in China.
Chinese-style flavored potatoes that are sold only Whatsapp Number List in China, There are also products presented that appeal to Chinese people's values in other areas, such as Presentation Lay's Potato Facility uses potatoes grown in China. Using Chinese media Douyin or Tiktok because of the originality of this media that is the origin and Chinese people like to use it. Chinese KOLs and KOCs are used to promote to Chinese customers. and want to try the product Lay's Marketing with the Find Your Flavor campaign woos .
Chinese people with the flavors of the province, creating Brand Affinity. From all of the insights mentioned above, Lay's has taken the uniqueness of food in each province and introduced Lay's flavors that appeal to Chinese customers, such as: Lay's cucumber flavor Lay's lemon flavor Lay's Mala Hot Pot Flavor Lay's oyster flavor Lay's grilled eel flavor These flavors are all flavors that are in the memory of Chinese people, making them able to draw feelings with the product in Chinese people when eaten. And it's still only sold in China.