Post by account_disabled on Dec 24, 2023 4:22:38 GMT
Taboola , the global leader in content recommendations for the open web, helping people discover things they might like, has announced the launch of “ Taboola High Impact , ” a new advertising solution developed to help brands and agencies boost your brand recognition or brand awareness . Amid the current fight for user attention and within a fragmented ecosystem, brands are increasingly prioritizing brand awareness campaigns . Thus, 70% of them claim to prioritize news websites as their most important channel to achieve brand recognition . According to a well-known leading pet food brand, “Taboola High Impact has allowed us to diversify our brand awareness by reaching new audiences, but also ensuring that our channel mix works smarter by appearing at various touchpoints across the customer. journey ”. After consolidating a successful performance model, Taboola now launches “Taboola High Impact”.
A solution that is specifically designed to boost brand awareness campaigns . With it, advertisers can effectively reach more than 500 million daily active users on the world's leading editorial sites through the Phone Number List multiple benefits it includes, including the following: Innovative formats in high-impact locations: Ads will be placed on the sites' covers ( homepage ), in the middle of the article, as well as at the top of the Taboola Feed. And video, rich media and other formats similar to those used in social networks such as carousels and stories are included . Adjacency and contextual control: Ads will only be inserted next to safe, premium editorial content and will not be surrounded by other ads on the same page. This contextual control is based on integrations with IAS, Moat by Oracle Data Cloud and other collaborations, providing transparency and security.
Exclusive real-time reading data: For the first time, agencies and brands using “Taboola High Impact” will have access to real-time reading data, based on 500 million daily active users, that until now was only available to media editorial teams. This helps them support their content strategy, better understand consumer interests and be able to face a future without cookies where context will matter even more. For supports, “Taboola High Impact” offers a series of new advantages. Among them, new opportunities to generate income stand out. This includes access to a new list of premium advertisers , which focuses on brand awareness , allowing media to diversify their income through both performance and brand awareness campaigns . In addition, “Taboola High Impact” will provide them with innovative and attractive formats to help them attract their readers and improve the user experience. According to Adam Singolda, founder and CEO of Taboola , “we have built an incredible performance business and over the last two years we have been working with our closest brands and agencies.
A solution that is specifically designed to boost brand awareness campaigns . With it, advertisers can effectively reach more than 500 million daily active users on the world's leading editorial sites through the Phone Number List multiple benefits it includes, including the following: Innovative formats in high-impact locations: Ads will be placed on the sites' covers ( homepage ), in the middle of the article, as well as at the top of the Taboola Feed. And video, rich media and other formats similar to those used in social networks such as carousels and stories are included . Adjacency and contextual control: Ads will only be inserted next to safe, premium editorial content and will not be surrounded by other ads on the same page. This contextual control is based on integrations with IAS, Moat by Oracle Data Cloud and other collaborations, providing transparency and security.
Exclusive real-time reading data: For the first time, agencies and brands using “Taboola High Impact” will have access to real-time reading data, based on 500 million daily active users, that until now was only available to media editorial teams. This helps them support their content strategy, better understand consumer interests and be able to face a future without cookies where context will matter even more. For supports, “Taboola High Impact” offers a series of new advantages. Among them, new opportunities to generate income stand out. This includes access to a new list of premium advertisers , which focuses on brand awareness , allowing media to diversify their income through both performance and brand awareness campaigns . In addition, “Taboola High Impact” will provide them with innovative and attractive formats to help them attract their readers and improve the user experience. According to Adam Singolda, founder and CEO of Taboola , “we have built an incredible performance business and over the last two years we have been working with our closest brands and agencies.