Post by account_disabled on Mar 9, 2024 5:49:24 GMT
Are there some requirements or preconditions that can somehow "guarantee" the success of a lead nurturing initiative on social media? Certainly introducing this technique within a sales team requires not only the acquisition of new techniques and skills but above all the need to change mentality and approach: much less salesman and much more social.
Let's look at some key questions: Has your social selling Japan WhatsApp Number Data project received not only support but adequate commitment from management and top management? Has awareness developed of the impact that this approach requires on the current organizational model? What will be the new roles and responsibilities between marketing and sales? Who will select or produce valuable content in order to facilitate the process of publishing content by the social seller? Alignment between Marketing and Sales teams
One of the key points is to understand that social selling requires interchangeability and sharing of intent between marketing and sales : in fact, the sales team will also be responsible for identifying prospects, establishing and cultivating the relationship on social networks, until it reaches maturity. The marketing department, however, will also have to listen and understand the customer's needs and support the sales force with adequate content. How to measure social selling Consider the Social Selling Index .
Let's look at some key questions: Has your social selling Japan WhatsApp Number Data project received not only support but adequate commitment from management and top management? Has awareness developed of the impact that this approach requires on the current organizational model? What will be the new roles and responsibilities between marketing and sales? Who will select or produce valuable content in order to facilitate the process of publishing content by the social seller? Alignment between Marketing and Sales teams
One of the key points is to understand that social selling requires interchangeability and sharing of intent between marketing and sales : in fact, the sales team will also be responsible for identifying prospects, establishing and cultivating the relationship on social networks, until it reaches maturity. The marketing department, however, will also have to listen and understand the customer's needs and support the sales force with adequate content. How to measure social selling Consider the Social Selling Index .