Post by account_disabled on Mar 12, 2024 5:48:49 GMT
Being able to communicate effectively depends a lot on the content and the audience you are addressing. Effectiveness is measured through the actions that people take in response to a specific communication and the suggestions that accompany it. In addition to the quality of communication, there are other factors that have a strong impact on obtaining the desired actions. When we talk about "persuasion" we cannot fail to mention the greatest expert in this field: Robert Cialdini . His masterpiece book “ The Weapons of Persuasion ” (1984) has been cited in tens of thousands of articles and books in recent decades. It represents the clearest and most convincing work on the levers that are adopted to seduce and persuade people to carry out an action.
The six heuristics reported in his best seller work and are also often used India Mobile Number Data online, by individuals, organizations or e-commerce. We cannot define these techniques as cheating or deception, like all the information we pass through communication channels, even if they are often used for that purpose. If used ethically and honestly, they should be understood and used to strengthen our communication. Because these levers are to be frowned upon only if the information reported is false or unsubstantiated. For those who don't know them yet, these six techniques can also be used for good, if they contain truthful and correct information. I will illustrate them to you by adapting them to the world of digital communication.
The six heuristics of online persuasion 1) Commitment and consistency : Consistency is appreciated by the people who look at us. Psychologists have long understood the importance of the “coherence principle” in directing human actions. Prominent theorists, such as Leon Festinger , Fritz Hieder , and Theodore Newcomb , consider the need for consistency to be a central factor in motivating behavior. Being consistent is not for everyone, we need to have a strategic direction in mind and maintain it for the time necessary to make those who see us understand that we are committed to communicating a certain position well. Consistency is a double-edged sword, it could also be used against us and our positions.
The six heuristics reported in his best seller work and are also often used India Mobile Number Data online, by individuals, organizations or e-commerce. We cannot define these techniques as cheating or deception, like all the information we pass through communication channels, even if they are often used for that purpose. If used ethically and honestly, they should be understood and used to strengthen our communication. Because these levers are to be frowned upon only if the information reported is false or unsubstantiated. For those who don't know them yet, these six techniques can also be used for good, if they contain truthful and correct information. I will illustrate them to you by adapting them to the world of digital communication.
The six heuristics of online persuasion 1) Commitment and consistency : Consistency is appreciated by the people who look at us. Psychologists have long understood the importance of the “coherence principle” in directing human actions. Prominent theorists, such as Leon Festinger , Fritz Hieder , and Theodore Newcomb , consider the need for consistency to be a central factor in motivating behavior. Being consistent is not for everyone, we need to have a strategic direction in mind and maintain it for the time necessary to make those who see us understand that we are committed to communicating a certain position well. Consistency is a double-edged sword, it could also be used against us and our positions.